T³ Marketing Investment & ROI Projection
Lucy ROIProjection.
Scenario: 5 leads/day · Base CPL S$17 · Social multiplier 3× · Customer value S$340
The monthly investment
Suggested Monthly Ad Spend
S$7,650
Monthly Management Fee
S$125
Total Monthly Investment
S$7,775
Lead Forecast
Estimated Cost Per Lead
S$51
Daily Leads
5
Monthly Leads
150
Based on 30 days
Funnel Projection
Lead to customer40% of monthly leads are estimated to be interested, and 20% of interested leads are estimated to become customers.
01 / ACQUIRED
150
Monthly Leads
02 / ENGAGED
60
Interested Leads
03 / CONVERTED
12
Customers
Revenue & Break-Even
Projected Revenue
S$4,080
ROI Amount (Revenue − Investment)
−S$3,695
ROI (%)
−47.5%
Revenue / Investment
52.5%
Customers Needed to Break Even
23
At the current average customer value
ROI status
Break-Even Not Achieved
Revenue-based marketing ROI, not net business profit. Cost of goods sold and overhead are not deducted.
Suggested T³ Solution
Actionable growth recommendations based on your projection.
Trust Engine
Shape a conversion-focused proposition through a website revamp and SEO/GEO. Build proof with testimonials, case studies and useful trust-building content.
Traffic Engine
Plan Meta Facebook/Instagram content and ads for 5 daily leads at an estimated S$51 final CPL. Test short-video and static creatives, landing pages and lead quality.
Transaction Engine
Connect WhatsApp API or a chatbot to CRM follow-up. Qualify leads promptly and make appointment booking simple so more interested prospects become customers.
Priority / recommended focus
Close the S$3,695 revenue shortfall. That means approximately 11 more customers, or an average customer value of S$647.92 at current conversions. Improve the offer, trust proof, lead quality and follow-up before scaling spend.